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EMC, the world leader in information infrastructure solutions, today outlined its five pronged India GTM strategy for the next phase of growth in the Indian market. This strategy will help EMC extend its leadership in the total addressable information infrastructure market in India, which is expected to cross USD 1 billion by FY 2011; three and a half times the size of the current External Disk Storage market, according to EMC estimates. According to industry estimates, EMC is the leading External Storage vendor in India, with 25 % market share of the USD 284 million market, in FY 2008*.
EMC’s new GTM strategy for growth in India includes the following five elements:
- Realignment – Newenterprise and commercial divisions formed to focus on specific market segments
- People – EMC India leadership team strengthen through new appointments
- Presence – New office and logistics & support centre opened in Pune & a new office in Ahmedabad
- Portfolio - New products announced to strengthen EMC’s portfolio of information infrastructure solutions
- Partners – Commitment to double the channel and Value Added Reseller (VAR) base by 2009
Presenting the new go-to-market strategy, Alok Ohrie, President, EMC India and SAARC said, “EMC will extend its leadership in external storage to fast-growing market segments such as Information Security, Content Management, Personal Storage and Cloud Computing over the next 3 years. We are confident that this new strategy will enable EMC to consolidate its leadership position in the enterprise segment, tap into the huge commercial market and foray into high growth consumer segment”.
“EMC’s foray into Cloud Computing and Personal Storage through the recent acquisitions will enable the company penetrate into the high-growth consumer and small business markets,” he added.
As a first pillar of the GTM strategy, EMC has realigned its business into enterprise and commercial division from its previous geographically aligned business in order to provide customized solutions and services to different market segments. EMC also announced its plans to strengthen its information infrastructure offerings for the small office / home office (SOHO) segment in India and SAARC region.
As a second pillar of the strategy, EMC has strengthened its management team by appointing Rajesh Janey as the Vice President of Enterprise Business, India & SAARC region and Ramachandra Acharya as the Vice President, Commercial Business, India & SAARC region.
EMC has also expanded its geographical presence in India and SAARC region by opening its office in Ahmedabad and Pune. With this EMC has direct presence through 9 offices in India & SAARC. EMC also announced the opening of the 9th logistics & support centre in Pune. In addition, EMC announced nine new information infrastructure products for the India and SAARC market, as the third and fourth pillars of the strategy for growth.
The new products announced by EMC today include the new EMC® CLARiiON® CX4 Series of midrange storage systems and the EMC® Celera ® NX4 entry level unified storage platform. With a new architecture specifically optimized for VMware and other virtual server environments, both products are designed to incorporate the latest technologies in drives, connectivity, processing power, thin provisioning and security. This makes it easier for EMC’s customers to cost-effectively consolidate and manage information using the least amount of energy. The new hardware and software solutions are targeted at emerging businesses to large enterprises across target verticals.
As a part of the fifth and final pillar of the strategy for growth, EMC has launched a 20-city partner recruitment road show to double its partner base from a current number of over 100 partners to more than 200 partners by 2009 to tap the huge commercial market segment. EMC will adopt the ‘Cluster approach’ wherein EMC has identified 20 clusters comprising of 40 cities to expand its presence through its partner network.
Today, EMC has over 1,000 customers in India from the enterprise, commercial and SMB market segments. The company had recently announced the appointment of Alok Ohrie as the President of EMC India & SAARC Region. Ohrie, a 20-year IT industry veteran in India, joined EMC from AMD where he was the Vice President & Managing Director for AMD’s India operations.
* As per Dataquest Top 20 estimates, the overall external storage market stood at Rs 1,231 crore or USD 284 million in FY ’08. (1 USD = Rs 43.3)
Highlights
- Total addressable market in India set to cross USD 1 billion by 2011
- Customer base has grown 30 fold to reach more than 1,000 in the last five years
EMC’s Five Pronged Strategy for Growth
- Company has realigned business into enterprise and commercial divisions
- Rajesh Janey to head the enterprise division & Ramachandra Acharya to head the commercial division
- New office in Ahmedabad & Pune
- Opening of the 9th Logistics & Support Centre in Pune
- Channel partner base to be doubled to more than 200 by 2009
- Launched 9 new information infrastructure products
EMC Corporation (NYSE: EMC) is the world's leading developer and provider of information infrastructure technology and solutions that enable organizations of all sizes to transform the way they compete and create value from their information. Information about EMC's products and services can be found at www.EMC.com
EMC began its India operations in 2000. Today, it has a wholly owned subsidiary which has business and sales offices in Delhi, Mumbai, Bangalore, Kolkata, Chennai, Hyderabad and Pune. EMC has its India Center of Excellence (CoE) in Bangalore in addition to two other development centres in Bangalore and Hyderabad. EMC also has seven Logistics and Support facilities across India. EMC, through its partners, has a strong customer base in India, spanning the Telecom, BFSI, Manufacturing and the Technology sectors.
For further information, please contact:
Suman Saurav
Text 100 India
Mob: 9810096664
Email: sumans@text100.co.in
Shalini Kaul
EMC India
Tel: +91-11-66563811
Email: kaul_shalini@emc.com
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The CLARiiON CX4 Series is the latest generation of the market-leading CLARiiON family of networked storage systems, with more than 300,000 systems installed and a midrange storage leading benchmark of “Five 9’s” of availability – 99.999 percent uptime. With data growing at nearly 60 percent annually and information technology managers facing increased energy costs and tighter budgets, the new CLARiiON CX4 Series has a multitude of new features built-in that are ideal for virtual server environments – including VMware infrastructure – use less energy, improve storage utilization, performance and management and protect the overall storage investment.
The CLARiiON CX4 Series is comprised of four models, which are supported by all CLARiiON management and replication software including EMC Navisphere® Management Suite, EMC MirrorView™, EMC SnapView™, EMC SAN Copy™ and other software. The new models include:
- CLARiiON CX4-120, which features up to 120 disk drives for a total capacity of 120 TB (terabytes), 6 GB (gigabytes) of system memory and up to 12 Fibre Channel and/or 8 iSCSI ports.
- CLARiiON CX4-240, which features up to 240 disk drives for a total capacity of 231 TB, 8 GB of system memory and up to 12 Fibre Channel and/or 12 iSCSI ports.
- CLARiiON CX4-480, which features up to 480 disk drives including SSDs for a total capacity of 471 TB, 16 GB of system memory and up to 16 Fibre Channel and/or 12 iSCSI ports.
- CLARiiON CX4-960, which features up to 960 disk drives including SSDs for a total capacity of 951 TB, 32 GB of system memory and up to 24 Fibre Channel and/or 16 iSCSI ports.
EMC® Celerra® NX4 Unified Storage System
EMC® Celerra® NX4, is the new entry point to the industry-leading EMC Celerra series of unified storage systems. With a flexible design enabling it to be deployed in NAS (network attached storage), iSCSI and Fibre Channel SAN (storage area network) environments, and offering advanced functionality at no extra charge, the Celerra NX4 is the most cost-effective entry-level unified storage platform available on the market today.
The Celerra NX4 is ideally suited for small to medium-sized businesses and remote offices looking to consolidate distributed file servers and storage onto a single, easy to use platform. With EMC’s Celerra Startup Assistant software, the Celerra NX4 can be powered up and configured in as little as 15 minutes. The centralized web-based Celerra Manager software makes system administration simple and intuitive with easy to use wizards and automated volume management, enabling administrators to provision a file system in just four mouse clicks. Celerra thin provisioning dramatically simplifies storage management and improves storage efficiency, combining virtualization of storage to hosts and users along with advanced automated safeguards. Celerra SnapSure software allows for instant data protection while consuming minimal storage space, providing read-only and read-writable logical point-in-time copies of data that can be leveraged for user-driven data recovery and online backups.
EMC’s new cost savingdisk-based backup offerings.
- EMC Disk Library 3D 1500 and 3000 – New local area network (LAN) backup-to-disk systems targeted at midsize businesses and featuring policy-based data de-duplicated backup, EMC five-9s (99.999%) storage platform and IP replication to help customers ensure availability, reduce the amount of backup data and meet off-site protection requirements without physically transporting tapes.
- EMC Disk Library 4000 – EMC’s market leading open systems virtual tape library (VTL) now features data de-duplication, spin down and the latest high-capacity, low-power disk drives to reduce power and cooling by up to 47%.
- EMC Avamar® Data Store Gen 2 and EMC Avamar 4.0 – The newest versions of EMC’s next generation backup and recovery solution, featuring global source-based data de-duplication technology, provide a host of new scale, support, and ease-of-use features, including a doubling of backup capacity per system. Now, customers use up to 43% less energy per terabyte backed up and reduce total cost of ownership by up to 25% compared to the first generation solution – and by up to 75% relative to tape. This makes it easier to manage more information and eliminate the strain on the infrastructure caused by backing up duplicate copies of data on a regular basis.
- EMC NetWorker® Fast Start – A new, simplified package of EMC’s leading NetWorker backup software designed for growing midsize businesses that cuts deployment time by as much as 75% and decre
